Overview of
Opportunity:
The demand for hair extensions in
Africa is growing at a frantic pace. The hair and beauty industry is enormous;
some estimates place its worth at $9 billion, and the distribution, supply,
marketing and retail of its products is truly global in scope.
The growth of Africa’s hair and
beauty market has grown tremendously over the years. Research has reported that
the average woman spends approximately $50,000 on her hair over the course of
her lifetime. Human hair extensions are in vogue in Africa, and with the
influence of celebrity culture the desire for them amongst women in Africa has
dramatically increased.
It is a growing market that can
prove very lucrative with the right product, team and marketing support.
Prestige Luxe Hair, the leading purveyor of 100% Virgin Hair, is seeking
capable distributors across Africa.